How We Actually Work
No mystery. Here is exactly what happens between 'hello' and 'launched'
Our Work
Featured Projects
CheckpointHQ
Checkpoint - PWA
Checkpoint is a Web PWA and iOS concept championed by a few passionate gamers who are sick of not being able to track their backlogs without having to use other services they believe don't have good enough UX.
Haven.
Haven CRM
Haven is the sales CRM for the modern Australian Realestate professional touting an incredibly robust featureset designed around making tedious prospecting workflows and contact management a thing of the past.
Petelli Ventures
Petelli Launch Site
Petelli Ventures are an up and coming experimental design & fabrication house specialising in everything from pet health to hydroponics systems.
COMMON PROCESS QUESTIONS
A Few More Things
What if I want changes during the build?
+
Small changes inside the agreed scope are normal and we expect them — that is what the weekly check-ins are for. Larger changes (adding a feature that was not in the proposal, expanding the site significantly) get a written variation: scope, price, timeline impact. You sign off before we start.
How much of my time will this take?
+
Less than you think, but more than zero. Expect 1–2 hours a week during the build — usually a 30-minute check-in plus reviewing what we sent. The biggest time investment is at the start: getting copy and brand assets together. We will tell you exactly what we need.
What if I do not have copy, brand assets, or photos yet?
+
We can help. We have copywriters, photographers, and brand designers we work with regularly and can introduce you. We can also write placeholder copy to get the site shaped up, then refine it once you have time to write the real thing.
Can you start tomorrow?
+
Honestly, almost never. We typically have a 2–4 week lead time before we can start a new project. If you need something urgent, ask us — we can sometimes find space, but if we cannot we will tell you.
STEP 1 - DISCOVERY
We love a great conversation
You book a 30-minute call. We talk about what you do, what is on your site now, what is working, and what is not. We will ask questions like:
- Who are your customers, and how do they find you today?
- What is the one thing you wish your current site did better?
- What does success look like in 12 months?
At the end of the call, we will tell you honestly whether we think we can help. If we are not the right fit, we will say so and (where we can) point you to someone who is.
STEP 2 - SCOPE AND PROPOSAL
Everything in writing
If we are a fit, we send you a written proposal within a week of the discovery call. The proposal includes:
- What we will build, in plain English (no developer jargon)
- The price, fixed — not an estimate
- The timeline, with milestones
- What we need from you and when (copy, brand assets, access to systems)
- What is not included (so there is no confusion)
- Payment terms
You read it, ask questions, request changes, and sign when you are happy. No work starts until then.
STEP 3 - BUILD
Watch your vision take shape
We work in short cycles - usually weekly — and share progress as we go. You will get:
- A working preview link updated as we build
- A weekly check-in (call or email, your preference) on what we shipped that week and what is next
- Direct access to the people doing the work — no account managers, no telephone game
You can flag changes early, which is when they are cheap to make. By the time we get to launch, you have already seen and signed off on most of the site.
STEP 4 - LAUNCH
A Calm Launch, Not a Crossed-Fingers One
Launch is boring (in a good way) when the build was done properly. We:
- Test the new site thoroughly on a staging environment, including on real mobile devices
- Set up redirects from your old URLs so SEO transfers cleanly
- Migrate content and customers if you are coming from another platform
- Wire up analytics, conversion tracking, and search console so you can see what is happening from day one
- Do the actual cutover at a low-traffic time (usually 6am Tuesday) and monitor closely for the first 24 hours
You do not need to be online during the launch. We will let you know when it is done.
STEP 5 - SUPPORT
We Stay Around
The first two weeks after launch are the settling-in period — we monitor the site, watch the analytics, and fix any small issues that come up at no extra charge. After that, you choose how you want to keep working with us:
- Monthly support tier — hosting, monitoring, patches, and a response window. Most small business clients pick this.
- Ad-hoc support — pay-as-you-go for changes and additions, at agreed rates.
- Hand-over — we can hand the site to you or your team to manage. We will document the build and answer questions during the handover.
You are not locked in. If you want to leave, you can leave (with a month's notice on monthly support).