Questions, Answered

The questions we hear most often from small businesses considering working with us. If yours is not here, just ask.

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FAQ

Frequently Asked Questions

Everything we get asked on discovery calls, in one place.

How much does a small business website cost in Australia?

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A simple landing page starts from around $2,000 USD. A full small business website typically lands between $4,000 and $8,000 USD depending on scope, integrations, and how custom the design is. Custom ecommerce builds run higher — $6,000 to $15,000+ USD for a Shopify build, more for a Hydrogen headless build.

Every project is quoted in writing before any work starts.

How long does it take to build a small business website?

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A landing page is usually 2 to 3 weeks end-to-end. A full small business site is typically 4 to 8 weeks. Ecommerce builds run 6 to 12 weeks depending on product count, integrations, and migration scope.

Timelines depend a lot on how quickly you can give us copy and brand assets. We will tell you upfront what we need and when.

Who actually does the work?

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Tyler does most of the build work, with a small handful of trusted collaborators brought in for specialist tasks (custom illustration, complex animations, high-volume content production). You always know who is doing what, and you can email any of us directly. There are no account managers and no offshore teams you have not been told about.

What technology do you build on?

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For most small business sites we use Statamic (a flat-file CMS built on Laravel) which gives you a great editing experience and exceptional performance. For more complex apps we use Laravel directly, and for ecommerce we use Shopify or Shopify Hydrogen for headless builds. Frontend is Tailwind CSS with Alpine.js, Next.js or React via Laravel Inertia depending on requirements.

We pick the stack to fit the job, not the other way around.

Can I update the website myself after launch?

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Yes — that is the point. We build on Statamic, which has a friendly editing interface designed for non-developers. You can change copy, swap images, add blog posts, update pricing, and manage most of your content yourself. We will train you (and screen-record the bits you need) so you are confident before we hand over.

Do you provide hosting and ongoing support?

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Yes. We offer monthly support tiers that include hosting, monitoring, security patches, backups, and a response window for issues you raise. There is no minimum contract — if it stops working for you, you can leave with a month's notice.

We can also support sites we did not build, provided they are on a stack we know well.

I already have a website. Should I redesign or repair it?

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Sometimes a redesign is overkill. We will tell you honestly what is worth fixing and what needs a fresh start. Our free site audit is the easiest way to find out — we review performance, SEO, accessibility, and structure and send you a plain-English PDF of what we found.

Do you do SEO?

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Every site we build is set up properly for SEO from day one — clean URL structure, schema markup, sitemap, meta tags, fast page load, mobile-first responsive layout, and accessibility. That is the foundation Google needs.

For ongoing content marketing and link building, we partner with a small number of specialists we trust. We will introduce you if it is the right next step.

Do you design from scratch, or use templates?

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Every build is custom-designed for your brand. We do not use stock themes or page-builder templates. The reason is simple: a templated site looks like every other templated site, which is fine if you are not trying to differentiate, but is rarely what a small business actually wants.

When are you not the right fit?

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A few honest cases:

  • You need a $500 website. We cannot build a custom site for that price; you are better off with a Wix or Squarespace template.
  • You need it shipped in a week. Our typical timeline is 3 to 8 weeks. Anything faster is rarely good work.
  • You want a WordPress site. We do not work in WordPress.
  • You want to manage everything by phone. We work mostly async consisting of email, written briefs, and scheduled calls that way everything is tracked and we remain accountable for our high standard of work.

Are you Australian-based? Do you only work with Australian clients?

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We are based in Queensland and work primarily with Australian small businesses. We do also take on selected international work where the scope and timezone fit.

Do I have to sign a long contract?

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For one-off builds, you sign off on a fixed-scope, fixed-price proposal — no ongoing contract. For monthly support we ask for a month's notice if you want to leave. We offer long term support contracts only if you're comfortable in doing so (we offer discounts on longer term agreements).

How do payments work?

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For build projects, we typically take 50% upfront and 50% on completion. For larger projects we can split further across milestones. Monthly support is invoiced at the start of each month. We accept bank transfer (preferred), card, and PayPal. Invoices include GST for Australian clients.

Can you migrate my existing website to a new platform?

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Yes. Common migrations we handle:

  • Wix or Squarespace to a custom Statamic build
  • WordPress to Statamic (we will not move you sideways to another WordPress deployment)
  • WooCommerce or BigCommerce to Shopify
  • Shopify theme to a custom Hydrogen storefront or custom Shopify theme
  • Old Laravel apps to a current version, with a redesign on top

Migrations include moving content, redirecting old URLs to preserve SEO, and verifying analytics carries over cleanly.

What happens after launch?

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We do not vanish. After launch we monitor the site for the first two weeks closely, fix any small issues that come up at no charge (we call this the "settling-in period"), and then move to whatever ongoing arrangement we agreed in the proposal either a monthly support tier, or as-needed work at agreed rates.

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Audit Requested!

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